Tuesday 2 June 2009

Army, SGPC in buyers’ list of Bharti-Wal-Mart




Inside view of Wal-Mart wholesale store in Amritsar, Punjab.

Inside view of Wal-Mart wholesale store in Amritsar, Punjab.

Amritsar, Punjab: Bharti Wal-Mart’s first Indian cash- and-carry store in India, Best Price Modern Wholesale outlet, has managed to get some of the top consumers of commodities as its first customers. Apart from the Army, Shiromani Gurudwara Prabandhak Committee (SGPC), Virka and DAV schools are among the 30,000 members, who have registered for purchasing the goods from the outlet located in Amritsar

Bharti Wal-Mart has signed up 30,000 clients for its wholesale business and will buy goods from 800 local suppliers, Managing Director Rajan Mittal told reporters at the launch of its first store in the northern Indian city of Amritsar.

Outdated Indian law don’t allow multiple-brand retailers such as Wal-Mart to sell directly to consumers, but they can run wholesale operations and provide back-end support to Indian retailers.

Supplying to these large government bodies would culminate in not just higher sales for Best Price, but also increase confidence among members in the brand. The Indian Army, for instance, has begun purchasing for its Amritsar cantonment.

Policemen stand inside the first cash-and-carry Wal-Mart store during its inauguration ceremony in the northern Indian city of Amritsar May 30, 2009.

Policemen stand inside the first cash-and-carry Wal-Mart store during its inauguration ceremony in the northern Indian city of Amritsar May 30, 2009.

Branded as “Best Price Modern Wholesale”, the store was a one-stop shop that meets the day-to-day needs of restaurant owners, hoteliers, caterers, fruit and vegetable resellers, kiranas (neighbourhood retailers), offices and institutions. The store would offer an assortment of around 6,000 items, including food and non-food items, which were available at competitive wholesale prices, Mr. Jain said.

Over 90 per cent of these goods and services are being sourced locally, thereby helping keep costs to a minimum, adding to the growth of the local economy and creating job opportunities.

Vegetables, fruits, meat, fish and poultry products are sometimes replenished twice a day giving the assurance of freshness and quality. It’s a win-win situation for both farmers, who supply to the store as they are ensured of getting a market price for their produce, and kirana store owners, for they increase their profit margins by purchasing better quality products and selling to the consumers. fruits, meat, fish and poultry products are sometimes replenished twice a day giving the assurance of freshness and quality. It’s a win-win situation for both farmers, who supply to the store as they are ensured of getting a market price for their produce, and kirana store owners, for they increase their profit margins by purchasing better quality products and selling to the consumers.

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